Paralympics 2008
Team Saatchi's fundraising campaign for the Paralympics GB combines the power of Sir Paul McCartney’s music with striking images of British Paralympians. RSA director, Luke Scott, chose Golden Square to perfect his breathtaking imagery as a way of increasing the film’s intense mood.
The film is a powerful montage of monochromatic shots, each showing a beautifully lit close-up of an athletic body, with cleverly orchestrated shadows and camera angles obscuring the Paralympians’ disabilities. Only when the track kicks in (Live and Let Die - Paul McCartney & Wings) do we see the athletes powerfully performing in their full glory, revealing their disabilities. At the end, a lion made of fire takes over the screen before turning into the ParalympicsGB logo
The flaming lion required the most amount of post in the film. Images of lions were projected onto a simple 3D geometry that represented the lion in the logo. Fire textures and explosion elements were added to create the intense flames. It was further enlivened with heat haze and glows until the ball of fire was transitioned into the logo. Flame was also used to perfect the film’s mood by enhancing the grade and adding lighting effects like flickers, flairs and shafts of light emanating from different sources within the shot. Additional effects included rig removal and creating organic flickering titles.